Singapore welcomes post-pandemic surge of Indian tourists

Singapore Tourism Board (STB) and Singapore Airlines along with their destination partners have announced an exclusive campaign to welcome back Indian tourists to the island nation for the first time since pandemic restrictions were eased.

The destination, a perennial favourite amongst Indian travellers, presents a host of reimagined family experiences for the school holiday season.

Singapore open for Indian travellers
The Singapore Tourism Board (STB) and Singapore Airlines along with their destination partners, have announced an exclusive campaign to welcome back Indian families to the popular island destination. Photo courtesy: STB

India has been a top source market for visitor arrivals to Singapore and family travel has featured highly as an audience segment. With the easing of travel restrictions to near pre-COVID situation, fully vaccinated travellers can enjoy quarantine-free travel to Singapore by presenting a negative pre-departure test upon arrival into the destination. The COVID safety protocols have also been relaxed significantly in the city.

The resumption of travel to Singapore has led to a surge in travel interest during the summer. The 'Family Times Now' campaign has been curated keeping in mind the traditional travel peak during school holidays and will run from mid-April to June 30, 2022.

Indian family travellers can enjoy Singapore’s reimagined experiences with an exclusive deal of 50% off airfares, exclusively on Singapore Airlines, for children below 12 years of age.

The promotion also includes award-winning Singapore attraction partners such as Sentosa Development Corporation, Resorts World Sentosa, Gardens by the Bay, Mandai Wildlife Group, Marina Bay Sands, Jewel Changi Airport and travel experiences platform Pelago, making this summer season a great time to visit Singapore with the family.

This is Singapore Tourism Board India’s first major tactical campaign post pandemic; involving several fulfilment partners like Pelago, Make My Trip, EaseMy Trip, Thomas Cook, SOTC and FCM promoting the campaign extensively across India.

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Speaking about the family-focussed promotions, GB Srithar, Regional Director, India, Middle East & South Asia, said, “Singapore is a top-of-mind family destination among Indian travellers. We are happy to welcome them back to Singapore during the peak summer travel season to enjoy their family times.”

Sy Yen Chen, General Manager India for Singapore Airlines, added, “With international travel having resumed from India, it is once again possible for families to plan a summer vacation together, and what better destination than Singapore? We are seeing strong demand for travel to Singapore, and our special 50% discount on airfares for children is our way of welcoming our youngest customers back on board for a fun-filled holiday.”

Singapore Airlines currently operates 66 flights weekly from eight cities in India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata and Mumbai.

Chew Tiong Heng, Divisional Director, Business and Experience Development, Sentosa Development Corporation, said, “Located just minutes from the airport and city, Sentosa is an island retreat that gives visitors a different flavour of Singapore. With new attractions that were only recently unveiled and our year-long celebration of Sentosa's 50th anniversary, visitors can look forward to a refreshed Sentosa, with even more diverse offerings to delight all age groups.”

Jean Choi, Chief Sales and Marketing Officer, Mandai Wildlife Group, added that they took the opportunity to innovate their parks while international borders were closed

"We are excited to welcome travellers from India again and for them to experience meaningful encounters with our animal family after a gap of two years. More than just seeing the animals, children and adults will be able to immerse in nature, interact with keepers and animals and learn about conservation,” she said.

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