Badshah of Bollywood and heartthrob of millions Shah Rukh Khan will now promote dream city of Dubai. In this connection, Dubai Tourism has signed up King Khan to be their Dubai brand ambassador who will shot multiple short films in this city.
The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes. It aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings.
The series of short films will be released across various Dubai Tourism channels in the month of December. It will be a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood. Their major objective through this campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. It underlines the importance of India as a key source market for inbound tourism to the emirate.
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Excited about the project, Shah Rukh Khan says “Dubai is a second home to me. Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about.”
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said “We are delighted to partner with Shah Rukh Khan for this special project. We look forward to exploring Shah Rukh’s strong connection with Dubai and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”
The project has been conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.