Shah Rukh Khan launches ‘#BeMyGuest’ sequel to promote Dubai tourism

Badshah of Bollywood Shah Rukh Khan is back in Dubai with the sequel of the award-winning promotional campaign ‘#BeMyGuest’ to promote Dubai tourism.

The actor is on a treasure hunt across Dubai, discovering ‘must-see’ attractions that showcase the diversity of this wonderful city.

 Shah Rukh Khan is on a surprising treasure hunt across Dubai in the latest sequel of the award winning promotional campaign ‘#BeMyGuest’to promote Dubai tourism. Photo courtesy: visitdubai
Shah Rukh Khan is on a surprising treasure hunt across Dubai in the latest sequel of the award winning promotional campaign ‘#BeMyGuest’to promote Dubai tourism. Photo courtesy: visitdubai

The latest sequel of #BeMyGuest by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) adopts a revolutionary new style in its approach to providing audiences even more compelling reasons to visit and revisit Dubai with friends and family from across the globe.

Feeling elated in Dubai, Shah Rukh Khan said, “I have been travelling regularly to this wonderful city for years and each time I visit, I am just amazed by so much that is new, exciting and the best-of-its-kind in the world. But beyond the fresh and exciting things to explore, what I find truly memorable is the soul of the city - its people and hospitality - that make every visit even more remarkable.

“Dubai is a truly fantastic destination with so much to discover, whether it is family entertainment, culture, adventure, or food, and the superlative service that makes it the must-visit destination for everyone,” he added.

Since its launch in December 2016, #BeMyGuest has seen strong engagement across social media with the sequel, which was made in 2017, receiving over 100 million views worldwide.

The film has also won international awards including the Grand Prix at the International Tourism Film Festival, ‘Tourfilm Riga’ held in Latvia and the Diamond Award at ITB Berlin’s ‘Golden City Gate’ tourism award.

Author
Ashraf Jamal
Ashraf Jamal – Senior Writer

Ashraf Jamal brings a rare depth to writing equipped with a degree in journalism, a postgraduate degree in political science, and a degree in law from the Allahabad University. His experience includes editing and publishing the Northern India Patrika and writing for Times of India for almost a decade covering just about any topic under the sun including NRIs and Indian diaspora.

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