Radiant Raya: Pavilion Kuala Lumpur partners with Swarovski to ring in Eid

Pavilion Kuala Lumpur, an award-winning premier shopping destination nestled in the heart of Malaysia’s Bukit Bintang shopping district, has unveiled its Hari Raya decorations, ushering in the joyous festivities with an enchanting display titled ‘Radiant Raya’.

Coach’s Ramadan installation at the Pavillion KL’s entrance. Photo courtesy: Pavilion Kuala Lumpur
Coach’s Ramadan installation at the mall’s entrance. Photo courtesy: Pavilion Kuala Lumpur
Pavilion KL’s magnificent crescent moon gracing the mall’s Centre Court as part of the ‘Radiant Raya’ Hari Raya Aidilfitri campaign. Photo courtesy: Pavilion Kuala Lumpur
Pavilion Kuala Lumpur’s magnificent crescent moon gracing the mall’s Centre Court as part of the ‘Radiant Raya’ Hari Raya Aidilfitri campaign. Photo courtesy: Pavilion Kuala Lumpur

The decorations, which were unveiled on 11th March, will be displayed till 14th April 2024, facilitating visitors to celebrate the spirit of Hari Raya.

The centrepiece of Pavilion KL’s ‘Radiant Raya’ celebration is the mesmerising sight of a giant crescent moon adorned with twinkling stars gracing the Centre Court. This celestial spectacle, reminiscent of the night sky, serves as a beacon of hope and renewal, illuminating the mall with its celestial glow.

For the decorations, Pavillion KL teamed with renowned jewellery brand Swarovski. Four vibrant installations, shaped like Swarovski’s iconic octagon emblem, adorn the Centre Court.

Pavilion KL's Centre Court captivates with the Swarovski Creators Lab Exclusive. Photo courtesy: Pavilion Kuala Lumpur
Pavilion Kuala Lumpur’s Centre Court captivates with the Swarovski Creators Lab Exclusive. Photo courtesy: Pavilion Kuala Lumpur

For the first time, visitors can explore Swarovski’s exclusive range of limited-release items, including unique collectables from the Creators Lab. From the AQUAZZURA Aura sandal to the colossal 20kg Chaton Swarovski crystal, shoppers can indulge in luxury and sophistication, elevating their Hari Raya ensemble with exquisite crystal accessories, the first and largest of its kind in Southeast Asia.

Swarovski Creators Lab Exclusive at Pavilion KL's Centre Court. Photo courtesy: Pavilion Kuala Lumpur
Swarovski Creators Lab Exclusive at Pavilion Kuala Lumpur’s Centre Court. Photo courtesy: Pavilion Kuala Lumpur

In addition to the Swarovski pop-up, the shopping centre also has other attractions. From YSL Beauty’s ‘Embrace The Night’ Podium, offering iconic scents and makeup, to Coach’s immersive ‘Bespoke Ramadan’ pop-up featuring the iconic Quilted Tabby bag installation, visitors can embark on a journey of discovery and delight.