PEDRO, Lasalle College of the Arts launch new fashion initiative

Fashion brand PEDRO partners with LASALLE College of the Arts in an initiative to support and nurture the next generation of fashion creatives in Singapore. Working specially with the final year students from the diploma in creative direction for fashion, students from that level created exciting creative concepts that tell the story of EOS Sneaker from the eyes of a Gen Z.

PEDRO modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East, and the Unites States of America. Photo courtesy: PEDRO

This is the first-ever partnership between PEDRO and LASALLE College of the Arts, aspiring to engage the next generation of creatives and empowering them to showcase their talents. This collaboration serves as a platform for LASALLE School of Fashion students to develop their creative skill sets and for them to gain real-life experience working with a fashion company.

PEDRO EOS Sneaker, from the eyes of Gen Z. Photo courtesy: PEDRO

A total of 12 groups participated, however the concept from the winning team consisting of Joseph Poh Shou Heng, Zuaipy Fariqa Santiago, Wang Shi Wen, proved to be the strongest. Dynamic, modern and sophisticated, the students successfully answered a brief with a viable concept that not only told a captivating story but also captured the brand DNA. The winning team received SGD 1,000 and the chance to realize their concept into actual visual, digital assets by working closely with PEDRO's creative team.

LASALLE is ranked within the top 151-200 institutions globally for art and design as per QS World University Rankings 2021.