Indian diaspora gets say in TV Channel Vasantham Muthal Paarvai pilot

Vasantham, a popular Tamil TV channel of the Indian diaspora in Singapore, has brought a unique chance for viewers to have a say about choosing the best pilot episode that they want to be made into a long form drama. Vasantham’s long form dramas have been one of the best performing programmes both in terms of rating and audience following.

  Various shades of love is showed in the pilot episode of Mugam. Photo courtesy: Mediacorp
Various shades of love is showed in the pilot episode of Mugam. Photo courtesy: Mediacorp

Vasantham Muthal Paarvai is a brand-new pilot series being launched March 1 on the channel. It is a first for the 10-year-old channel where viewers will be able to vote for the pilot episode that they would want to see made into a long form drama.  Recently, Vasantham celebrated 10 years with special show Nenjukulle at Kalaa Utsavam.

The programme will feature pilot episodes of five dramas: 14, Avatharam, Amaithi Padai, Aasai and Mugam. Each drama is produced by different production houses. The genres of the drama include love, suspense, thriller and crime.  

The pilot episodes will be aired every Friday, 10pm starting from March 1 on Vasantham over five weeks. On Toggle, all five episodes will be available on 1 March 2019.  Audience can vote for their favourite pilot episode on toggle.sg/vasmuthalpaarvai. The voting will end on April 6.

 Sabanitha Shanmugasundram, Head of Indian Audience, Mediacorp. Photo courtesy: Mediacorp
Sabanitha Shanmugasundram, Head of Indian Audience, Mediacorp. Photo courtesy: Mediacorp

“We consistently try and evolve our programming strategies to stay relevant to our audience’s viewing patterns and the fast-changing media landscape,” said Sabanitha Shanmugasundram, Head of Indian Audience, Mediacorp Pte Ltd.

“Vasantham Muthal Paarvai is not only an opportunity for us to understand our audience better but also to experiment on unique genres of dramas and innovative storytelling to take our dramas to the next level,” she added.   

The channel Vasantham decided to bring engagement to the next level by allowing the audience to have a say on the long form drama they would want to watch. This way, the channel also gets a chance to understand our audience’s current tastes and preferences.

   Vasantham Muthal Paarvai will feature pilot episodes of five dramas: 14, Avatharam, Amaithi Padai, Aasai and Mugam. Photo courtesy: Mediacorp
Vasantham Muthal Paarvai will feature pilot episodes of five dramas: 14, Avatharam, Amaithi Padai, Aasai and Mugam. Photo courtesy: Mediacorp

Audiences have seen several genres of local dramas on Vasantham over the last 10 years. Some dramas such as Vettai, Nijangal, Guru Paarvai and Annamalai were major hits with the actors and characters becoming household names.

The channel also ensured that there were constant audience engagements for the dramas through on-ground activities such as meet and greets during roadshows and Vasantham LIVE events and concerts.  

Notably, Vasantham is the channel of choice for the growing Indian community in Singapore.

Author
CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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