As part of International Day of Yoga (IDY) celebrations across the globe, the Times Square Alliance hosted a Solstice in New York’s iconic location: The event, titled ‘Mind Over Madness Yoga, presented by Aerie’ involved a day of free yoga classes to celebrate the longest day of the year and beginning of the summer season.
Yogis of all skill levels took part in the classes beginning at 7:30 am and continuing until just after sunset. The event was broadcast live on Facebook at www.Facebook.com/TimesSquareNYC.
Participants also had the chance to hear from Aerie brand ambassadors and wellness experts including Cassey Ho, Hilaria Baldwin, Aly Raisman, Iskra Lawrence, Kendra Smith, and Erin Collins-Rittling, as well as D.P. Misra, Consul from the Indian Consulate in New York.
Yogis had the opportunity to participate in seven free yoga sessions throughout the day and visited the Yoga Village between 44th and 45th Streets, which will feature booths, giveaways, and activities. Aerie also brought fun, freebies and treats to Yoga Village all day long. The activities included taking an #AerieREAL picture in their photo booth featured on Aerie's billboard, shopping for their newest Chill. Play. Move.™ leggings on the third floor of the Times Square American Eagle store and free personalisation on the day only. Situated at the intersection of Broadway and 7th Avenue between 42nd & 47th Streets, the yoga sessions included:
Classes by Douglass Stewart (YogaWorks, Ishta) – Pre-class Aerie Wellness Segment by Cassey Ho of Blogilates, Jodie Rufty (YogaWorks) – Pre-class Aerie Wellness Segment by Yoga Vida Co-founder Hilaria Baldwin, #AerieREAL Empowered Flow with Catherine Gignac (Aerie) – Special Preclass Visit from D.P. Misra, Consul from the Indian Consulate in New York, to acknowledge the International Day of Yoga, Donna Rubin, Jen Lobo, and Friends (bodē nyc) – Pre-class Aerie Wellness Segment by Gymnast Aly Raisman, Colin Lieu (youth mindfulness instructor – NYC schools) – Preclass Aerie Wellness Segment by Body Positivity Activist Iskra Lawrence, Amy Pearce-Hayden (Yoga International) – Pre-class Aerie Wellness Segment by Celebrity Trainer Kendra Smith, Swami Paramananda (Sivananda Yoga Vedanta Centers) – Preclass Aerie Wellness Segment by Aerie Senior Stylist Erin Collins-Rittling.
Registered participants received a free yoga mat courtesy of Aerie. Footage from classes was also shown on the American Eagle screen.
Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections.