STB partners with JTB to bring Japanese travellers to Singapore

After the record-breaking year in tourism, Singapore Tourism Board (STB) has signed a Memorandum of Understanding (MoU) with the JTB Corporation (JTB) to promote Singapore as a key destination for 2017.

By signing this agreement with JTB – the largest travel agency in Japan JTB, Singapore is targeting a rise in Japanese travellers in 2017 and 2018.

Lionel Yeo, STB Chief Executive
​Lionel Yeo, STB Chief Executive. Photo courtesy:

The overall goal of the year-long campaign is to attract 90,000 Japanese visitors for Singapore between April 2017 and March 2018.

Lionel Yeo, STB Chief Executive said, “This is the first MoU that is committed by STB with a commercial tour agency in Japan and marks a significant milestone in promoting Singapore in this important market.”

“Through this MoU, Japanese travellers can look forward to brand new travel experiences and promotions tailored to suit their needs,” he added.

Hiroyuki Takahashi, JTB’s president & CEO
​Hiroyuki Takahashi, JTB’s president and CEO. Photo courtesy:

Hiroyuki Takahashi, JTB’s president & CEO of JTB said that the MoU would help to “stimulate interest even among travellers who had not considered Singapore as a destination.”

This agreement will see the two organisations collaborate in areas, including marketing, sales and public relations and product development.

The partnership will start with the joint development and promotion of new travel packages targeting a range of different customer segments, including first-time Japanese travellers. For instance, JTB customers will be offered night tours of Singapore on an open-top bus.