Singapore Tourism Board inks deal with Indian travel giant to promote the island nation

Ananya Panday in Singapore
Singapore tourism campaign featuring Bollywood star Ananya Panday, with the famous Changi Airport vortex in the background. Photo courtesy: Instagram/ananyapanday; visit_singaporein

One of India’s top online travel service providers, MakeMyTrip, has entered into a partnership with the Singapore Tourism Board for promoting Singapore as a key destination to Indian travellers.

The two partners had signed a Memorandum of Understanding (MoU) for a year-long strategic partnership to boost travel to Singapore, said MakeMyTrip in a statement released this week.

Under the MoU, the Singapore Tourism Board (STB) and MakeMyTrip (MMT) will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024.

Mandira Bedi and her children in Singapore
Singapore tourism promotion featuring Indian actress and anchor Mandira Bedi and her children. Photo courtesy: Instagram/visit_singaporein

“Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors,” said STB Chief Executive Melissa Ow.

Made in SG promotion in Mumbai
Singapore tourism promotion at the Phoenix Palladium mall, Mumbai, in March 2024. Screenshots courtesy: Instagram/visit_singaporein

STB would also tap into MMT’s market understanding and insights to curate unique travel holiday packages targeting consumers in India, the statement said.

MakeMyTrip Co-Founder and Group CEO Rajesh Magow said that Singapore was one of the top three searched international destinations on the company’s platform last year, advancing from fifth place in 2022.

“The widespread interest for this destination from across India underscores its appeal. With ongoing initiatives that refresh its offerings, seamless travel access, and amenities tailored to Indian preferences, Singapore holds significant potential to capture the continued interest of more Indian travellers,” said the MMT co-founder.

India was one of the top five markets for STB, and over 1 million Indians visited Singapore in 2023, the statement said.