SIA taps on in-house competencies to offer training programmes for external organisations

Singapore Airlines (SIA) will be tapping on the decades of experience accumulated by its staff to offer training programmes to external businesses and organisations.

These programmes will cover the broad areas of service excellence, operational excellence, organisational innovation, and digital transformation. 

The Singapore Airlines Academy will also be able to customise training packages to meet the requirements of individual companies and organisations, SIA said in a press statement.

Courses that will be offered include Service Excellence and Leadership, Handling Challenging Customers, and Innovation Programme and Playbook. They will be conducted by SIA trainers, who are certified instructors and facilitators with practical front-line experience.

Photo courtesy: SIA
Photo courtesy: SIA

SIA began offering external courses in September 2020, when it collaborated on a customised training programme with Singapore-based Khoo Teck Puat Hospital (KTPH) for its patient care officers. The three-day course includes topics such as effective interpersonal communication, customer handling, and learning how to exemplify values such as empathy, warmth and care.

“Our focus on people development and investment in training has been key to achieving world-class standards,"  said Vanessa Ng, Singapore Airlines Senior Vice President, Human Resources.

"We are happy to share our competencies by offering specialised training programmes to external organisations. This would also allow us to contribute to Singapore’s national goal of reskilling and upskilling the country’s workforce"