Sabre acquires e-commerce provider Techsembly to expand hospitality retailing solutions

Sabre Corporation (NASDAQ: SABR), a travel industry software and technology provider, today announced the acquisition of hospitality e-commerce provider Techsembly. Terms of the transaction were not disclosed.  

Amy Read, Co-founder and CEO of Techsembly
Amy Read, Co-founder and CEO of Techsembly. Photo Courtesy: Techsembly

Techsembly offers a fully automated e-commerce solution enabling global hotels to manage multiple online property stores, products, and logistics on one centralized platform.  In addition to its marketplace, Techsembly is a leader in the gift card business for hoteliers, offering highly advanced and configurable capabilities in terms of selling and fulfillment of gift cards.  

“Sabre’s agreement with Techsembly reaffirms our position as a leading global hotel commerce and distribution platform in the hospitality industry,” said Scott Wilson, president of Sabre Hospitality. “Not only will this acquisition accelerate our product roadmap via Techsembly’s marketplace and gift card capabilities, but it also enables us to come together and offer the most robust and effective suite of integrated retailing solutions designed to meet the retailing needs of today’s modern hoteliers.”   

By combining and integrating Techsembly’s e-commerce marketplace and gift card capabilities with SynXis Retail Studio, Sabre will create a single destination that offers an unlimited number of product types at all stages of the guest journey – replacing the need for hoteliers to manage multiple sites and providing a seamless guest experience while accelerating revenue.  

“We built Techsembly based on a deep commitment to service, innovation and delivering proven results to help our customers increase revenue beyond traditional room sales. Joining Sabre will allow us to expand and offer game-changing technology and increase our reach to more customers around the world,” said Amy Read, Co-founder and CEO of Techsembly.

 As part of the transaction, Sabre will welcome Techsembly’s talented e-commerce experts and developers to the company. Based in the UK with offices in Singapore and Hong Kong, Techsembly enjoys a growing customer base and a strong presence within the luxury hotel segment.   

Sabre Hospitality’s long-term strategy is to be the leading global hotel commerce and distribution platform in the industry and is a critical component of Sabre’s vision to be held as the premier global technology platform in travel.