Meet Mrs Rajul Mehta, budding Singapore entrepreneur whose exquisite designs on shawls have been showcased at leading fashion shows around the world. Her line of cashmere shawl aptly christened Queenmark are selling across stores in Singapore and in about 15 countries worldwide.
Designer of Exquisitely Crafted Cashmere Shawl
The exquisite and eye-catching shawls are retailing in leading stores, such as, Isetan, Tangs, Tanglin mall, and Mporium at Suntec in Singapore.
Coming from a family that is well settled in the diamond business in Mumbai, she was initially exposed to the fundamentals of business. She was married at a very young age of 19. Turning point in her life came when she moved to Israel along with her husband. After moving to Tel Aviv she took admission in the evening classes at a leading arts college of Israel – Beit Berl Art College. All along balancing between her family and studies.
At that time the art landscape of Isreal was dark coming from shadows of holocaust. However, she carried the legacy from India of bright colours and endeavoured hard to mark her identity within that landscape. The occasion to show her talent came when she had the opportunity to showcase her work at the Museum of Modern Art in Ramat Gan Israel.
Her prospects improved as she moved to Singapore with her husband when he expanded his business to Asia. It was in one of the business trips to Mongolia when she saw the production of cashmere shawls. Her friends, who were keen admirers of her artworks, suggested that Rajul imprint her art and designs on cashmere shawls.
It was a novel thought and Rajul was willing to try. She ran a few prints and was happy with the outcome. That was the start of her business Queenmark.
After that, there was no looking back. Rajul went on to present her work at international fashion shows, such as, Paris Fashion Week, Blueprint Singapore, The Fashion Festival Bali, Premiere Classe Paris, the Trunk Show in Dubai, and various other prestigious venues.
Queenmark’s growth has accelerated considerably and has fan following in different countries.