Popular fashion designer Manish Malhotra has joined hands with global coffee house Starbucks to launch a limited-edition collection blending coffee and fashion. The one-of-a-kind collaboration will offer an exclusive lifestyle drinkware collection at all 390 Starbucks stores in India. The collectables will be available this January onwards.
This resonates with the coffee brand’s philosophy of elevating everyday moments of the coffee-drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.
What’s the limited-edited collection all about?
It offers customers artistically crafted mugs and merchandise ranging from INR 850 (USD 10). Each piece reportedly comes along with a personalised note by the fashion designer.
- 2 reusable cups for everyday beverages at INR 850
- Stoneware ceramic mugs with a gold luxor foiling in a matte finish at INR 2,100 (USD 25)
- Double-walled and vacuum-sealed steel tumblers at INR 2900 (USD 34)
Commenting on the collaboration, Malhotra said he took inspiration from the craftsmanship of Kashmir.
The designer said, “My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity.”
Sushant Dash, CEO of TATA Starbucks, said, “At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. We hope this collaboration elevates our consumers’ daily cup of coffee with Manish Malhotra’s inimitable design language.”
(The article is published under a mutual content partnership arrangement between The Free Press Journal and Connected to India)