In what looked like an extempore thought the multi-talented Prasoon Joshi launched a hashtag #DeshPremJatao at the music launch of the film Manikarnika. The likable honcho of McCann World group India appeared passionate as he eloquently expressed his feelings on all things patriotic, urging the nation to express their love for the country. Advocating, "Make patriotism cool again."
Prasoon has penned the lyrics and the dialogues for the biopic on Maharani Laxmibai, which will hit the big screens on January 25.
