The British High Commission and Singapore Restaurant Rescue - a not-for-profit initiative to help restaurants stay afloat during the COVID-19 outbreak - are working in tandem to encourage people to get creative with their afternoon tea in support of the struggling food and beverages (F&B) industry.
To mark the official birthday of Her Majesty Queen Elizabeth II on Saturday, June 12, the two organisations are launching a joint community campaign that celebrates all things food and the role it plays in bringing people together.
To get involved, Singapore residents simply need to make time for an afternoon tea between June 12 and June 30.
The five most stylish and creative teas - whether homemade, purchased from Singapore Restaurant Rescue listed outlets or elsewhere - will win delicious goodies courtesy of the British High Commission, Singapore.
To participate, one needs to post pictures of one’s afternoon tea on Facebook, Twitter or Instagram using the hashtag #SGUKJuneTea and tagging @UKinSingapore.
UK High Commissioner to Singapore, Her Excellency Kara Owen, said, “I know Singapore is a nation of foodies and I can’t think of a better way to celebrate the many great links between our two countries than spotlighting food culture."
“One of the things I love about afternoon tea is the many forms it can take. It exists in some way in so many different cultures, from the classic sandwiches and scones through to delicious kueh, samosas and curry puffs. It’s like an afternoon celebration of the diversity we cherish and find in both Singapore and the UK,” she added.
Charlotte Wilkinson, Co-Founder of the not-for-profit Facebook group Singapore Restaurant Rescue, said, “We created Singapore Restaurant Rescue during last year’s lockdown to help support an already devastated industry which is battling to survive.
“A recent survey of our 83,000 members showed that 95% of venues are finding it harder than they were this time last year and 75% of customers are ordering less. Selecting an afternoon tea from one of our member venues is a way that people can help give life to the independent restaurant community and to many delivery drivers at the same time,” she elaborated.
The winners of the competition will be selected by the British High Commission based on how stylish and creative the teas are. The teas can be homemade, purchased from Singapore Restaurant Rescue listed outlets or elsewhere.
In order to enter the competition, participants must:
- Be based in Singapore. Minors must seek parental consent before participating in the campaign.
- Comply with COVID-19 safe management measures
- Ensure photographs of their tea sessions uploaded on social media are set to ‘public’
- Post the pictures between 12-30 June 2021
- Mention #SGUKJuneTea and tag in the British High Commission via the following handles: Facebook: @UKinSG; Twitter: @UKinSingapore; Instagram: @ukinsingapore