Calls for a boycott fail to affect Chhapaak’s international revenue collection

Deepika Padukone made quite a splash with her unexpected visit to victims of a mob attack at Jawaharlal Nehru University on January 7. The visit resulted in calls for a boycott of her movie Chhapaak, which released on January 10, by some members of the ruling BJP. 

While Chhapaak’s domestic collections have lagged, it has done well in the international market with an overseas revenue of close to INR 9 crore over January 13-14. 

Directed by Meghna Gulzar, Chhapaak is based on the true story of Laxmi Aggarwal that happened in New Delhi in 2005. Photo Courtesy: Twitterr
Directed by Meghna Gulzar, Chhapaak is based on the true story of Laxmi Aggarwal that happened in New Delhi in 2005. Photo Courtesy: Twitterr

Some BJP leaders and supporters had not only called for a boycott of Padukone’s film but had also encouraged fans to go and watch Ajay Devgn’s Tanhaji - The Unsung Hero which released the same day. While the latter has entered the INR 100 crore club, Chhapaak is slated to make a net revenue of more than INR 22 crore in the domestic market by the end of this week. 

Real-life couple Ajay Devgan and Kajol star in the biographical period action film Tanhaji - The Unsung Hero, with Saif Ali Khan playing the nemesis. Photo Courtesy: Twitter
Real-life couple Ajay Devgan and Kajol star in the biographical period action film Tanhaji - The Unsung Hero, with Saif Ali Khan playing the nemesis. Photo Courtesy: Twitter

The Meghna Gulzar directed film did well in premium multiplexes in urban centres in India but not so well in Tier 2 and Tier 3 cities despite the Makar Sakranti public holiday which bolstered ticket sales for movies all over India. 

However, as per Box Office India estimates, Chhapaak made USD 1.030 million in its opening weekend in the international market. 

The key international markets for Chhapaak were: 

  • Middle East (including UAE) - USD 331K 
  • USA (plus Canada) - USD 317K 
  • UK - USD 113K 
  • Australia - USD 96K 
  • Rest of the World - USD 173 K 

This adds up to about INR 7.3 crores in international market earnings. 

With early estimates of INR 23.87 crores net earnings by the end of this week Chhapaak, which was made at a cost of about INR 30 crores, would have at least recovered its cost. 

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CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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