Avatharam – the drama that won the audience’s heart in Vasantham’s pilot project

In line with Vasantham’s commitment to deepen audience engagement, the channel’s new pilot project allows audiences to vote for the next long-form drama they want to watch. 

Avatharam, produced by 360 Entertainment, has been announced as the winner of Vasantham Muthal Paarvai. It is scheduled to hit TV screens and Toggle in September this year.

Launched on March 1, 2019, Vasantham Muthal Paarvai was a first for the 10-year-old channel. 

“The purpose of the pilot initiative was to help us understand the viewing habits of our audience and the genre of dramas they would like to watch,” said Priya Suriamurthi, Asst Lead, Audience and Content, Indian Audience, Mediacorp.

Watch the video for some sneak peeks of the winning drama Avatharam, as well as a short chat with T Suriavelan, the director of the Avatharam series.

 

Author
Kareyst Lin
Kareyst Lin – Senior Correspondent

Kareyst has experience in writing about B2B technology for Computerworld Singapore, MIS Asia and CIO Asia; and on government technology for GCIO Asia. Her pet areas are artificial intelligence, Internet of Things and smart cities - these are fueled by her obsession with sci-fi movies and philosophy of mind. An active Yoga practitioner and cat lover, with a background in Indian philosophy, subaltern and diaspora studies.

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