The process of boarding a flight could arguably be summed up as repetitive. Flyers go through the same checks over and over again. One of these recurring events is the inflight safety instructions, demonstrated by the crew for the passengers. While it’s monotonous in nature, some crew members have been able to do a better job than others. Now, Air India, the flag carrier airline of India, has come up with a unique approach to make its inflight safety instructions more fun.
Released recently, Air India’s inflight safety video, titled Safety Mudras, infuses eight Indian dance forms.
Among the eight forms are five classical dances and three folk dances.
The five classical dance forms are Bharatnatyam from Tamil Nadu, Odissi from Odisha, Kathakali and Mohiniyattam from Kerala, and Kathak from Uttar Pradesh.
Rajasthan’s Ghoomar, Bihu from Assam and the Giddha from India’s Punjab region are the folk dances used in the video.
As per reports, the video was a collaborative effort from lyricist Prasoon Joshi, musician Shankar Mahadevan and film maker Bharat Bala.
The 4 minute 35 seconds video has already garnered over 5,000,000 views and 107,000 likes on YouTube. The same video also raked in 1,600,000 views and 18,000 likes on X. Social media users have hailed its aesthetics.
“Really, it couldn’t have done with more perfection than this. Air India is truly a representative of Indian culture. Loved this ad so much. Genuinely; this has brought tears in my eyes. Proud to be a Rajasthani. Proud to be an Indian,” read a comment on YouTube.
Popular YouTuber Karl Rock commented, “Incredible, and a delight to watch. I’m sure passengers will enjoy this too.”