Cementing its status as the chief platform for South Asian content, streaming platform ZEE5 Global has launched a global brand campaign named ‘Welcome to South Asia: Stories from our world’.
The campaign aims to give audiences a view into South Asia’s 5,000-year-old legacy of history, language, stories, wars and travels through progressive narratives and heroes from the region, an official statement read.
The 70-second campaign video conceptualised by WYP Wondrlab highlights the OTT platform's featured content from India, Pakistan and Bangladesh. The campaign opened in the US during ZEE5’s recent mega launch in the market on June 22, and has now been launched across APAC, Canada, MENA, UK and Europe.
“We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 130,000 hours of content, ZEE5 is today the foremost platform for South Asian stories globally,” Archana Anand, chief business officer, ZEE5 Global, said.
Targeting South Asians across the globe, the campaign gives viewers across the globe a close-up view into the lives and stories of their homelands.
“What makes ZEE5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. We wanted to bring out this uniqueness of the region,” Amit Akali, co-founder and chief creative officer, Wondrlab, said.
Diaspora audiences across the world now have access to blockbuster movies, web series and more across multiple languages from India, Pakistan and Bangladesh. Key titles include '14 Phere', 'State of Siege: Temple Attack', 'Churails', 'Sunflower', 'Jodi Kintu Tobuo', 'Contract', 'Mainkar Chipay', 'Dhoop Ki Deewar', 'Ladies & Gentlemen', 'Kaagaz', 'Chintu Ka Birthday' and the newly added youth-centric TVF Originals like 'Tripling', 'Permanent Roommates' and more.