ZEE Entertainment Enterprises Ltd.’s OTT platform ZEE5 has been on an aggressive expansion drive across global markets these past six months.
This time, it’s all set to unveil its plans for the year to bring Indian entertainment programmes to its global audiences at the Asia Pacific Video Operators Summit (APOS), being held from April 23-25, 2019 at Bali.
”We have an extremely aggressive agenda chalked out for ZEE5 across global markets this year across content, distribution and localisation. All this is being driven to make ZEE5 into a truly mass-market proposition, and we look forward to sharing these plans at APOS in April,” said Amit Goenka, CEO, ZEE International and ZEE5 Global.
“OTT platforms are transforming the way we consume content and dissolving boundaries. Today, we not only have access to global content, but also have the opportunity to reach our rich Indian content to a viewer in any country who is hungry for our movies and music and TV shows,” said Archana Anand, Chief Business Officer, ZEE5 Global.
“We have a very exciting year coming up and I am looking forward to sharing some key updates on April 25 during the upcoming APOS Summit,” she added.
Since its global foray, ZEE5 has carved a clear niche for itself among South Asian viewers across the globe with its range of Indian TV Shows, Blockbuster Movies, Originals etc. across languages, enabling viewers across the globe to access different TV shows in the language of their choice.