TV and internet highest consumed media platforms in Singapore: Nielsen survey

The latest Nielsen Singapore Media Index Report revealed that television and the Internet have become the highest consumed media platforms in the country.

According to the survey, about eight in 10 said they use the internet on a weekly basis, while the same proportion watch free-to-air TV weekly.

The survey was conducted among a group of 4,700 people aged 15 and above weighted by age, gender and ethnicity to be representative of the Singapore population. It was conducted between July 2017 and June 2018.

Television and the Internet have become the highest consumed media platforms in the country. Photo: Connected to India
Television and the Internet have become the highest consumed media platforms in the country. Photo: Connected to India

Nielsen said that internet usage has continued to grow, registering a daily usage of 85.4 per cent and monthly usage of 86.8 per cent. 

A startling 99.1 per cent usage of internet monthly was prevalent in almost everyone aged 15 to 44.  For people aged 45 and above, there was a growth in monthly Internet usage, with more than seven in 10 adults (72.9 per cent) going online in the past month. 

The top three monthly online activities were instant messaging (82.4 per cent), watching TV, movies and videos (81.3 per cent), and social networking (70.7 per cent). 

Moreover, the survey also showed that 80.1 per cent of local viewers, or 3.4 million people in Singapore, tuned in to free-to-air (FTA) TV channels on an average weekly basis. 

Chinese-language Channel 8 maintained the highest weekly reach at 51.1 per cent among FTA channels. 

Vernacular channels Suria and Vasantham registered a reach of 9.2 per cent and 6.3 per cent weekly respectively, while Chinese-language Channel U registered 35.2 per cent. 

Author
CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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