Three-day ‘Super Sale’ starts in Dubai to mark beginning of Ramadan

There is huge excitement among the shoppers in Dubai as the three day ‘super sale’ started today with a mind-boggling discount upto 90 per cent on 250 brands. The discounts are available at more than 1,000 outlets, according to organiser Dubai Festivals and Retail Establishment (DFRE).

There is huge excitement among Dubai shoppers as three day ' super sale' started from Thursday.
There is huge excitement among Dubai shoppers as three day ' super sale' started from Thursday. Photo courtesy: irhal

Discounts are available on a wide array of merchandise including bags, shoes, cosmetics, perfumes, fashion accessories and home furniture.

More than 1,000 participating outlets will offer a variety of bargains on 250 brands, including Crate & Barrel, Kurt Geiger, GAP, Nine West and others. 

According to DFRE, rate cuts will range from 30 per cent to 90 per cent, with this sale being only one of two weekends in the year when shops are authorised to offer such a high discount. The other occasion is National Day weekend in December. Both are being referred to by DFRE as annual “Super Sales”.

The super sale has coincided with the beginning of Ramadan and the summer holidays. There is also hope that the sale will stimulate the retail sector, a main contributor towards Dubai’s economy. Summer months are typically much quieter, with far fewer tourists visiting Dubai’s malls.

“The Super Sale will help increase Dubai’s position as a year-round shopping destination,” said a statement of DFRE.

Shoppers are advised to watch out for signs around malls and shopping centres across the city advertising the sale.

Ashraf Jamal
Ashraf Jamal – Senior Writer

Ashraf Jamal brings a rare depth to writing equipped with a degree in journalism, a postgraduate degree in political science, and a degree in law from the Allahabad University. His experience includes editing and publishing the Northern India Patrika and writing for Times of India for almost a decade covering just about any topic under the sun including NRIs and Indian diaspora.


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