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Study by iPrice Group examines gender disparity, job satisfaction in e-commerce industry in Southeast Asia

A study by iPrice Group, a meta-search website operating in seven countries across Southeast Asia, has examined the gender disparity in top level roles in the e-commerce industry. Examining the top three e-commerce companies in 7 countries in Asia, based upon LinkedIn data of the highest web traffic in each country, iPrice found quite a gap in certain top-level roles, especially at the C-level position. 

The study states that only 31% of women have C-level roles, while 69% of these titles are held by men. The same goes for the Vice President positions. 62% of Vice Presidents in Southeast Asia’s top e-commerce companies are men, while only 38% are women, says the study.

The study however found that when it comes to Senior Vice President (SVP) roles, the gap is smaller - 44% of the top e-commerce SVPs are women while 56% are men. Similarly, the gap is smaller in department head roles - 41% of these roles are taken by women, while 59% are taken by men. 

Overall, the study states, there is a 60-40 disparity between men and women when it comes to being in positions of power. 

Comparing all 7 seven countries, the study found that Hong Kong has the highest percentage of women in power in the top e-commerce companies in Southeast Asia, where 55% of the top-level roles are women. Vietnam and Thailand trail behind Hong Kong at 46% and 44% respectively. 

In the Philippines, 39% of these top-level positions are held by women, followed by Malaysia (37%), Indonesia (36%). 

The study found that Singapore has the least number of women in power in Southeast Asia with 35%. 

The study also examined job satisfaction in Southeast Asia’s top e-commerce companies, finding that employees don’t seem to loathe working in the e-commerce industry of this region. In all seven countries, the ratings are average to above-average (from a 3-star to a 4.3-star rating). Half or more of these employees would recommend e-commerce companies as a workplace to their friends, while e-commerce CEOs have really high approval ratings (66-97%). 

Indonesians are the most satisfied with the e-commerce industry as a workplace. According to iPrice’s data gathered from Glassdoor, Indonesians give these e-commerce companies a 4.3-star rating. 90% of the participants would recommend these companies to a friend, while 97% of them approve of their CEOs. 

The next most satisfied employees are Filipinos. They give their top 3 e-commerce companies a 3.8-star rating, while 76% of them would recommend the companies to friends, and 87% of them approve of their CEOs.

Despite having the highest salary among the seven countries, Singaporeans seem to be the most unsatisfied with working in the top e-commerce companies. Participants of Glassdoor only gave an average of 3-stars to the top three e-commerce companies in Singapore. Only a little more than half of them (53%) would recommend these companies to a friend, and only 66% of them approve of the CEO.  

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CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indians Diaspora across Singapore, US, UK and UAE. Connected to India covers developments around NRIs. Cover arts, political, sports, finance, entrepreneurship, business, movies, dramas, entertainment and other stories for and about Indians living abroad.

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