Singapore Tourism Board (STB) has signed a two-year Memorandum of Understanding (MOU) with Airbnb Experiences to support the recovery of international tourism.
The two parties will co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb Experiences platform.
In a press statement, STB said that as the COVID-19 pandemic impacts businesses and livelihoods, virtual tourism experiences have rapidly surfaced as one of the key digital commodities for the global travel and hospitality industry.
Through the MOU, Airbnb Experiences and STB will join hands to showcase the range of unique and authentic Singapore Online Experiences on the Airbnb platform.
They will also jointly produce a lineup of co-branded content featuring destination Singapore and Airbnb Experiences. The content will be served across their respective platforms and channels, and made available to travel industry partners via STB’s Tourism Information and Services Hub (TIH).
"This partnership will also give passionate Singapore hosts a world-leading platform to reach out to quality travellers globally, while helping them innovate and explore new business models," said Keith Tan, Chief Executive, STB. "We are excited about working with Airbnb, and look forward to breaking new ground together.”
In addition, Airbnb Experiences and STB will mutually share insights and best practices to grow experience offerings in Singapore and aid in strategic tourism development and recovery.
Commenting on the partnership, Chris Lehane, Senior Vice President, Policy and Communications, Airbnb, said, "Healthy travel is travel that keeps the economics local and is authentic to the culture of the destination. In the context of seeking to support such healthy travel, we are excited to be partnering with the Singapore Tourism Board to promote experiential travel in one of the world's most vibrant and dynamic communities."