With the year-end holidays around the corner, the Singapore Tourism Board (STB) has launched the second wave of the SingapoRediscovers campaign.
The new initiatives are aimed at encouraging locals to explore precincts and support home-grown businesses through bundled promotions, personalised itineraries and online content.
STB is presenting ten key precincts as Singapoliday destinations. These include the Civic District, Joo Chiat/Katong, Kampong Gelam, and Sentosa.
In a press statement, STB said each precinct will be packaged a mini-holiday destination, with rich history, character and culture, as well as a suite of experiences worthy of in-depth exploration. Hotels, attractions, tour operators as well as retail and dining establishments have come together to offer bundled promotions for each precinct.
Locals can look forward to hidden gems and experiences that go beyond familiar sights and sounds, and will be able to rediscover new aspects of Singapore, STB added.
“We would like to thank locals for supporting our local businesses and rediscovering our city over the past few months," said STB Chief Executive Keith Tan. "There is so much to explore and do in our vibrant precincts. Each has a unique story to tell, and homegrown businesses that need our support. We are also heartened by the response from our industry partners, who have come up with innovative products and partnerships to appeal to locals.”
For a start, there are around 50 bundled promotions housed on the SingapoRediscovers microsite and the VisitSingapore app.
For example, in Marina Bay, travel agent The Traveller DMC curated a staycation-attraction package with Mandarin Oriental, Singapore and Gardens by the Bay. In Kampong Gelam, The Sultan and Tribe Tours paired up to offer a promotion for a staycation and an Instagram photography tour, taking guests to explore different areas of the precinct, including Bugis and Waterloo Street.
STB has also designed Singapoliday itineraries across the ten precincts. These itineraries can be customised, to help locals plan mini-holidays of up to three days within each precinct.
To encourage locals to go on a Singapoliday and explore their favourite precincts, STB will roll out a new video series called “S.P.I.E.S. (Secret Places in Exciting Singapore)”. Featuring a different precinct in each of its ten episodes, the series shines the spotlight on lesser-known fun facts and discoveries for each precinct.
To be launched in November, the first episode will feature actor Tosh Zhang visiting Little India to uncover its secrets, such as a vintage garment shop and a hotel filled with artworks and sculptures. Upcoming hosts include Siti Khalijah Zainal, Fakkah Fuzz, Rishi Budhrani and Judee Tan.