The State Bank of India (SBI) has launched its Global NRI (GNC) centre in Kochi last Friday, Feb 16, 2018, according to news reports.
A one-stop customer service solution for all NRI banking-related services, the centre will function as a single point of contact for all SBI branches, customers, and backend offices.
SBI currently serves an NRI customer base of over 33 lakh as on January 31. Leveraging on this, the bank aims to centralise operations which are currently spread across 16 circles, 92 NRI branches in 66 different locations and several NRI intensive branches.
NRI customers can now access SBI's banking services from any part of the world,. These include a myriad of online facilities like account opening, in-principle sanctions of loans and instant remittances, as well as a 24/7 customer service centre.
To further enhance the service experience for NRIs, the bank also launched other related services such as wealth management, SBI Intelligent Assist, free post box service, SBIMingle for NRI's, and Remittance facility for US based customers.
"We have witnessed consistent growth of our NRI banking portfolio. Our endeavour is to offer all our products and services on digital platform so that our NRI customers experience the ease of banking with us from wherever they are in the world and that's why we have centralized all our services and offering under the Global NRI center besides offering them specialized services," said SBI chairman, Rajnish Kumar.
"Technological advancements are creating opportunities to modernise and de-risk the way vital remittances are transferred across borders. Formal remittances are also seen as a key stepping stone to improving financial inclusion by encouraging more people to have bank accounts," he added.