Food is the latest obsession of Singapore millennials when they go abroad, revealed a new survey conducted by Hotels.com. They also take a lot of food photos and share them on the social media to entice their friends and acquaintances.
About 87 per cent of Singapore millennials admitted that food is the biggest deciding factor when deciding where to go on holiday. Moreover, 78 per cent preferred to pass their time savouring the delicacies rather than visiting tourist places (60 per cent) or shopping (40 per cent).
The favourite destinations for the Singapore millennials was Tokyo followed by Seoul, Paris, London, New York, Taipei and Bangkok.
The survey, interestingly christened Tasty Travel, was conducted by One Poll in March which included 9,000 respondents across 29 countries, including 300 Singaporeans, aged between 18 and 35 years old.
An interesting factor also emerged in the survey that Singapore millennials prefer to go for local street food (36 per cent) instead of checking out fine-dining options (12 per cent).
Singapore millennials have also passion for taking photos of the places they visit- an average of 157 photos during a weeklong holiday. However, about one-fifth of these photos concern about the food or F&B establishments they visit.
About one-third of Singaporean respondents also admitted they preferred taking Instagram-worthy photos of their meals over photos with friends or selfies.
In fact, food figures so much that it’s what millennials remember most on their travels. A whopping 90 per cent said local food experiences are what stands out during holidays.
Talking about the Singapore millennials love for food, Jessica Chuang, Hotels.com’s regional marketing director of greater China, Southeast Asia and India, said, “Experiences are the new wealth and food provides one of life’s most pleasurable experiences, where there’s always something new to try when you travel. So, it’s understandable that younger generations of travellers are defining their holiday by what they can eat, how they eat it, and how good the ‘Grams’ will be while they’re away.”