Singapore Airlines (SIA) has launched the Discover Your Singapore Airlines suite of experiences, comprising three exciting and all-new initiatives for customers over the next few weeks.
They include an dining experience with SIA's award-winning service inside the Airbus A380, behind-the-scenes tour of the national carrier's training facilities, as well as items from the SIA Business and First Class menu delivered to homes.
The new programmes replace the initial idea for a one-off short tour flight – also known as "flight to nowhere" – following concerns from the public regarding carbon footprint.
"Discover Your Singapore Airlines experiences are the result of a market study and a comprehensive review, which also considered factors such as the attractiveness of the initiatives to SIA’s customers and members of the public, the environmental implications, and their financial viability," SIA said in a press statement.
At Restaurant A380 @Changi, diners can choose from special menus for each cabin class. All diners will also receive KrisShop discounts, a limited edition goodie bag and additional gifts if they turn up in traditional heritage wear. Reservations start on October 12, and Restaurant A380 @Changi will operate on October 24 and 25.
Over two weekends in November during the school holidays, Inside Singapore Airlines will provide behind-the-scenes tour of the airline's training facilities with a wide range of activities for the entire family. Visitors will be brought on a tour of more than 70 years of SIA’s history, get an opportunity to interact with our pilots and cabin crew, and find out more about the intensive training that they undergo.
Children can enjoy craft activities such as balloon sculpting and making their own batik roses. They will also have the option to dress up and role play as cabin crew, and take home their very own SIA sarong kebaya uniform. Adults can choose to operate a full flight simulator, taste some of the in-flight wine labels, and attend a grooming workshop.
A selection of the most popular meals that are served on board SIA flights will also be on sale. Bookings open on November 1, ad the tours will be held on November 21, 22, 28 and 29.
Lastly, SIA@Home allows customers to enjoy the SIA in-flight dining experience in the comfort of their own home. They can choose from 10 menus featuring our exclusive First Class and Business Class meals, which will come complete with wine or champagne.
Limited edition dining ware and amenities are also available depending on the package chosen. The special cabin crew concierge service for SIA@Home bookings opens on October 5.
“There has been a lot of interest in our customer engagement initiatives over the last few weeks, and I would like to thank everyone for their great ideas and suggestions," said SIA Chief Executive Officer Goh Choon Phong.
"We are very encouraged by and grateful for the enthusiasm and passion that we have seen. All of us are eagerly looking forward to welcoming you to discover your Singapore Airlines.”