Germany-based sportswear brand Adidas announced to have rolled out its largest unit in New Delhi’s Select CityWalk heralded with the company’s brand ambassador Ranveer Singh.
The store combines digital innovation, unique shopper experiences and an unmatched product experience to create a new benchmark in retail.
Spread across two floors with a retail footprint of 6,800 Sq. ft, the store features the very best of the brand across sport and style including the widest range of football apparel and footwear, the latest Originals designs and collaborations alongside an extensive women’s portfolio including adidas by Stella McCartney, the company said in a statement.
Sunil Gupta, Senior Director, brand Adidas, India said, “We’re confident that with the new adidas store at Select City Walk, we have created an unrivalled experience for shoppers. Our most digitally enhanced store ever and a hub of creativity and innovation, this store is the very best expression of our brand all in one amazing blockbuster destination”.
He further added, “The new store is going to be more than a retail experience for the consumer. Whether its customizing apparel and footwear in the Delhi Lab, getting exclusive access to the premium Y-3 collection for the first time in retail or experiencing the World Cup frenzy through the specially curated football inspired approach tunnel to the store, this is a place for consumers from all corners of Delhi and beyond to come together for an unmatched retail experience”.