President's Star Charity 2020 raises over SGD10.4 million

This year's President’s Star Charity (PSC) – Mediacorp’s flagship fundraiser under the President’s Challenge – garnered SGD 10,423,381 in donations by the end of the live show on Sunday, October 4.

Themed “Believe You Can”, PSC 2020 aired live on Channel 5, meWATCH and meWATCH YouTube, and was hosted by Diana Ser and Fauzie Laily. It was headlined by Brit Awards 2020 Best New Artist recipient Lewis Capaldi and Indonesian pop powerhouse Rossa.

Guest-of-Honour President Halimah Yacob at  the President's Star Charity 2020. Photo courtesy: Mediacorp
Guest-of-Honour President Halimah Yacob at the President's Star Charity 2020. Photo courtesy: Mediacorp

The show also featured the debut performance of “Believe”, the first-ever PSC theme song penned by Singaporean singer-songwriters Jarell Huang and JJ Neo to mark 20 years of the President’s Challenge. Among other highlights were a tile-painting segment by Guest-of-Honour President Halimah Yacob alongside Mediacorp artistes and Muhammad Saifudeen Abdul Salim, a 23-year-old aspiring motivational speaker with the Muscular Dystrophy Association (Singapore). 

This year’s digitally focused drive for donations saw audiences using their bank apps to scan a PayNow QR code that was flashed on-screen during the show and made available on meWATCH.sg/psc2020 to make their contributions.

A highlight of PSC2020 was a tile-painting segment by President Halimah Yacob. Photo courtesy: Mediacorp
A highlight of PSC2020 was a tile-painting segment by President Halimah Yacob. Photo courtesy: Mediacorp

Audiences also gave generously through giving.sg/psc2020. Sheng Siong and United Overseas Bank partnered Mediacorp to amplify public awareness on making donations using the PayNow QR code. Members of the public can continue donating to PSC 2020 in any preferred amount until 11.59pm, Sunday, October 11. 

“The spirit of giving and caring is strong tonight and we are grateful to the public for giving so generously during this challenging year," said Tham Loke Kheng, CEO, Mediacorp. 

"We hope our audiences will spread the word and relive the night’s most moving moments with their family and friends, and rally their loved ones to continue donating to the President’s Star Charity so as to uplift the lives of our fellow Singaporeans.”

Author
CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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