Mediacorp has launched an all-new MeRadio app and website that will confer connected audiences with a personalised and interactive audio journey.
This enhancement is aligned with the evolving audio habits of the audience, the company said in a press statement.
According to the latest Nielsen Radio Survey, nearly 900,000 Singaporeans are digital radio listeners today, 69 percent of which are between the ages of 15 to 44.
With the new MeRadio, listeners can select and follow any or all of the 11 Mediacorp radio stations and subscribe to their favorite podcasts.
MeRadio will push content tailored to users' tastes – such as on-demand podcasts, bite-sized breaking news and intimate insights pulled from their favourite DJs’ social media accounts.
“MeRadio showcases the best of Mediacorp’s live and on-demand audio content while catering to each listener’s unique habits and preferences,” said Indranil Sarkar, Lead, Partnerships & New Business, Mediacorp.
Added Mr Sarkar, “We have revamped our audio-streaming infrastructure to deliver up to 33 percent higher bitrate to our listeners and reduce lag-time by up to 66 percent. This will provide you with a higher quality streaming experience on the go.”
The reconfigured MeRadio feed also gathers real-time feedback on audience reactions to songs on rotation. Users can also participate in pop quizzes to unlock amusing anecdotes on DJs from the stations they follow.
The MeRadio app are now available on the Apple App Store and Google Play.