Nandini sweets brand makes debut in Singapore

Singaporeans get ready to satiate your taste buds as Nandini brand of sweets, a household name for Indian dessert delicacies, is making its debut in Singapore.

There is a whole range of sweets including Mysore Pak, Milk Peda, Cashew Burfi, Dharwad Peda and even cookies which have been sent in the first consignment to the island country.  

Cashew Burfi is one of the popular Indian sweets. Photo courtesy: Wikimedia
Cashew Burfi is one of the popular Indian sweets. Photo courtesy: Wikimedia

Karnataka Co-operative Milk Federation (KMF) has sent about one tonne cartons of sweet boxes from Bengaluru to Singapore this week.

Excited about selling sweets in Singapore, Rakesh Singh, Managing Director of KMF, said, “We have tied up with Arab Asia Singapore PTE Ltd which will distribute them in Singapore. Indian stores and supermarkets will primarily be selling them.”

“So far, KMF had sent its Tetra Pak milk packets to Singapore, Qatar and a few Middle East countries. It is the first time our sweets will be sold outside India,” he added.

The Federation is also exploring other overseas market based on the response of the initiative.

Rakesh sounded optimistic about the sweet sector which could emerge as a major revenue source in future.

“Within a month’s time, we are looking at manufacturing ‘Premium Packaging’ products that will cater only to the Singapore market in future,” he added.

Author
CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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