Fashion and lifestyle e-commerce platform Myntra on Monday, May 19, announced its entry into Singapore, marking a significant step in its international growth strategy. The move is aimed primarily at serving the Indian diaspora in the country, estimated at around 6.5 lakh (650,000) people.
According to the company, the newly launched Myntra Global will focus on offering popular Indian fashion and lifestyle brands to customers in Singapore. The platform will showcase around 35,000 styles from over 100 Indian brands, including well-known names such as Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles. Categories available include apparel, footwear, home décor, and accessories.
Orders placed on Myntra Global will be shipped from India and delivered in approximately 4 to 7 days, supported by third-party cross-border logistics partners, reports said.
Myntra CEO Nandita Sinha said the decision to enter the Singapore market came after observing a strong organic interest from the region, with nearly 30,000 users from Singapore already visiting Myntra’s India platform monthly.
“We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world. Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers,” Sinha said, as quoted by PTI.
The launch aligns with Myntra’s broader vision to tap into international markets and build a stronger global brand presence over the coming years.
Meanwhile, Raghu Krishnananda, Chief Product and Technology Officer (CPTO) at Myntra, has announced his resignation and is expected to transition out of the company in the coming weeks, as per an internal communication.
Myntra, founded in 2007 and part of the Flipkart Group, owned by Walmart, currently has over 70 million monthly active users and a catalogue of 3.9 million styles from more than 9,700 brands, reports said.
