Musk vs Zuckerberg: Will Meta's Threads successfully take on Twitter?

Meta's new short messaging platform Threads is aiming to take on Twitter. It saw 10 million sign ups within just seven hours of launch today.

Opinions are sharply divided on whether Threads will outperform Twitter.
Opinions are sharply divided on whether Threads will outperform Twitter. Photos: Wikimedia

"Threads just passed 2 million sign ups in the first two hours," Meta CEO Mark Zuckerberg posted earlier. "Just passed 5 million sign ups in the first four hours...," he posted in the update. The latest post marks the crossing of the 7-million mark.  

Facebook founder Zuckerberg was off Twitter for more than 11 years, but he returned this morning and posted a meme, around the same time as Threads was launched.

Opinions are sharply divided on whether Threads will outperform Twitter. Some say its links to Instagram, which provides it with a ready user base, will be an advantage, especially at a time when Elon Musk and new Twitter CEO Linda Yaccarino try to revive the struggling business. 

Others, however, feel that Twitter has a news-oriented outlook that Instagram, primarily a visual platform, will find difficult to replace.

Meta just needs one-fourth of its Instagram users to join Threads to rival Twitter's user base.

Responding to a question on whether Threads can become bigger than Twitter, Zuckerberg said, "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will."

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CtoI News Desk
CtoI News Desk – CtoI

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