ZEE5 Global hit the London streets with a campaign offering free ice cream and promoting its extensive library of South Asian content this weekend.
The streaming platform's On The Road campaign aimed at engaging London’s South Asian Millennials and Gen Zers with free ice cream and a glimpse into the stories of South Asia, an official statement read.
Driving from West London (Harrow, Wembley, Ealing Broadway, Southall) to East & Central London, covering Green Street, Ilford Lane and Hyde Park, a ZEE5 van provided London residents with resources to download the app via a QR code on the side of the vehicle and offered free ice creams to those who did so.
ZEE5 named the ice cream flavours after its content titles. Londoners can choose from:
Dial 100 – Soft serve ice cream, chocolate sauce, mixed sprinkles & wafer; 14 Phere – Soft serve ice cream, strawberry sauce & wafer; Qubool Hai – Soft serve ice cream, mixed sprinkles & wafer and Dhoop Ki Deewar – Soft serve ice cream, mixed sauces & wafer.
"This is one among the many fun and quirky initiatives we have lined up to engage with our audiences so do look out for more such, " Archana Anand, Chief Business Officer, ZEE5 Global, said.