International audience ready for Indian movies: Hollywood movie financier AVT Shankardass

With movies like Mission Impossible, Captain America, Ghost Protocol among many others, Hollywood financier AVT Shankardass is one of the top business minds in the world of movies. 

With funding of over $200 million dollars in various entertainment projects, the very erudite Shankardass feels that Indian cinema is changing. "Success of recent movies in new markets has shown that the audience outside India is ready for Indian content,” he explained. "India always had a vibrant internal audience so they didn't have to travel outside to showcase their stories. But as the world becomes a smaller place, they  are moving out and finding the success. More than ever, their stories are resonating with audiences outside India.”

With Indian actors making a strong presence in Hollywood, the producer of some of the top Hollywood movies noted that this change started a long time ago. However, it is only now that people have started talking about it. “If you ask Steven Spielberg which is the most engaging villainous role he ever got to film or any director did, he will say Amrish Puri in Indiana Jones. He set the benchmark what a villain should be, and we’ve done it again and again. Even behind the scenes we have done well as technicians and writers. it’s inevitable.” 

With digital platforms of consuming and distributing content becoming more n more popular,  Shankardass maintained that cinema still is the most powerful medium and faces no visible threat from newer platforms. According to him, it is a successful  working model, and its strength lies in its ability to connect people.

Punam Sharrma of Connected to India spoke to the very affable movie financier on his recent visit to Singapore.

 

Author
Punam Sharrma
Punam Sharrma – Co-founder and Head of Content

Punam is an accomplished Broadcast Professional with over 21 years of hands-on experience in Broadcast Industry, anchoring news and sports-based programs targeted at Asian audiences. A Chevening Scholar at Cardiff University, she worked as an Editor, Anchor and Producer for organisations like ESPN, TV Today and India Today. Recognised as the first Indian female news anchor for international sports broadcaster at ESPN. Out of box thinker with innovative programming initiatives that led to winning of prestigious awards.

Comments