According to the latest data released by Dubai Tourism, Indians made up a whopping 997,000 out of the 8.36 million international overnight visitors to Dubai in the first six months of 2019. Dubai’s international tourists grew by 3 percent compared to the same period in 2018.
Dubai Tourism has consistently been trying to attract Indian tourists with season-specific campaigns across tier-1 and tier-2 cities. From getting Bollywood superstar Shah Rukh Khan as the face of the #BeMyGuest campaign to focusing on “family-friendly” trips, Dubai has been heavily targeting the Indian tourism market.
In fact, the travel share of Indian families with children rose by a substantial 10 percentage points from 24 to 34 per cent, according to Dubai's Department of Tourism and Commerce Marketing.
"Tourism is one of the cornerstones of Dubai's diversified economic growth, and we measure success based on our ability to aggressively advance towards our goal to be the number one most visited and most preferred city," Helal Saeed Almarri, Director General of Dubai Tourism said in a statement.