Indian company freshtohome.com is set to create as many as 1000 jobs in the United Arab Emirates and Saudi Arabia as it formally launched operations in the UAE. In an announcement on October 29, the online fresh fish and meat store said it plans to invest Dh 50 million in the region over the next two years.
The investment will support infrastructure development and user acquisitions, including backward integration on farming, with FreshToHome acting as a microfinancier to fishermen and farmers, and working closely with them to deploy the latest technologies to increase yields.
"With the support of our investor base, including lead investor in the Series A funding round CE-Ventures, we are investing heavily in the GCC market, and we aim to be the largest e-commerce fish and meat retailer in the region differentiated by quality and range of the products that we offer," said Shan Kadavil, CEO and Co-Founder, FreshToHome.
The company currently has a food processing and storage facility in Umm Al Quwain, with a production capacity of 30 tonnes a day, and is looking to add another facility in Dubai.
"UAE is a haven for food lovers and the demographics are ideally suited to our business operations. We see the country as the perfect platform to develop our business and launch operations in other GCC countries, especially Saudi Arabia.” Kadavil added.