India-based Affle acquires Singapore’s Shoffr

India-based consumer intelligence company Affle has acquired Singapore-based online to offline (O2O) platform Shoffr in a cash-and-stock deal.

 Shoffr enables online-to-offline consumer journeys by converting online engagements into in-store walk-ins and transactions. Photo courtesy: Shoffr
Shoffr enables online-to-offline consumer journeys by converting online engagements into in-store walk-ins and transactions. Photo courtesy: Shoffr

Through this deal, Affle has bought the company’s business, brand name, intellectual property rights, business relationships and assets of Shoffr.

According to the company, Shoffr enables online-to-offline consumer journeys by converting online engagements into in-store walk-ins and transactions. The company's technology helps put make offline retail store inventory information available online via application program interface (API) and programmatic links, as well as providing catalog management and order management with measurable ROI.

The company boasts of having clients like Reebok, Swarovski, and Bricks World.

Shoffr would be Affle’s third acquisition in the past year, following the buyout of retargeting marketing tech platform startup Vizury in September for about USD10 million, and Markt in March last year, to expand its O2O commerce business.

 Anuj Khanna Sohum, Chairman, MD and CEO of Affle. Photo courtesy: Anuj Khanna Sohum
Anuj Khanna Sohum, Chairman, MD and CEO of Affle. Photo courtesy: Anuj Khanna Sohum

On acquiring Shoffr, Anuj Khanna Sohum, chairman, MD and CEO of Affle, said, “We are excited to announce the acquisition of Shoffr, which is our third acquisition after the Vizury Commerce Business and Markt in the last 12 months.”

Abhishek Dadoo, CEO and founder of Shoffr has joined Affle International as director for the omnichannel platform.

"We look forward to growing Shoffr into an omnichannel platform by leveraging synergies with the Affle group. We believe that we will be able to see our vision for Shoffr—to deliver and measure end-to-end consumer journeys—come to life,” said Dadoo. 

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CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK and Dubai. Connected to India covers developments around Indians abroad, informing, engaging and entertaining its audiences.

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