Grey's Nirvik Singh promoted to handle Middle East & Africa in addition to APAC

Grey seem to have recovered from their fake refugee saving app, ISEA controversy as they announce the promotion of long serving Chairman and CEO of Grey Group Asia Pacific since 2009, Nirvik Singh. He will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa region.

Company release announced: A 27-year industry veteran of the global advertising and marketing agency headquartered in New York City, Nirvik has played a monumental role in the growth and development of the network’s comprehensive offerings across Asia.

Nirvik Singh, Chairman & CEO, APAC, Middle East & Africa region

Under his leadership, Grey Group Asia Pacific features among the leading communications networks and his trademark business acquisitions has been instrumental in the development of Grey’s digital and shopper offerings in the region. Nirvik’s passion and his trademark skill to strengthen Grey’s presence has earned him widespread accreditation as the key accelerator of strategic growth across the Asia-Pacific region.

His highly-regarded business acumen has led to numerous additions to the Grey network including; RC&M (Rural Communications & Marketing services) in India, Yolk (Interactive & Digital media network) in Singapore, DPI (Shopper), Star Echo (Marketing Services) and ArtM (Integrated Communications) in China, Vinyl-I (Creative Digital agency) in South Korea and nudeJEH (Advertising & Digital agency) in Thailand, amongst others.

Jim Heekin, Chairman and CEO, Grey Group (Global) said: “Nirvik has been a prime mover in our dynamic growth and development in Asia. He has been relentless in building our geographic footprint with premier acquisitions, accelerating our offerings in a host of disciplines including digital and shopper and raising the creative bar. He has won every major professional award in Asia. I know he will bring the same single-minded dedication and achievement to his added responsibilities”

In his newly elevated role, Nirvik will continue to work closely with Jim Heekin, Chairman and CEO, Grey Group, and Michael Houston, Global President of Grey.

Earlier in the year Grey had made the ISEA app to help refugees in the Mediterranean sea from drowning. The app was called a fake by testers and the client MOAS (Migrant Offshore Aid Network) also washed its hands off the app. “The Migrant Offshore Aid Network did not develop the app with Grey for Good nor do we feel that there [are] any advantages to having the public scan old sat images for potential disasters that in reality unfold in seconds,” an MOAS spokesperson said.

Deepti Kaul
Deepti Kaul – Senior Writer

Deepti Kaul has over a decade’s experience in journalism. She has worked with media giants like Hindustan Times, NDTV, India Today, IndiaTV and as a freelancer. She loves to write on Indians abroad, fashion, lifestyle,food, travel, showbiz, education, parenting while meeting people and experiencing different cultures.


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