Ride-hailing company Grab announced its entry into the on-demand grocery delivery business with the launch of GrabFresh service today, promising delivery of groceries within one hour.
For this, Grab has partnered with grocery delivery provider HappyFresh to offer the service via the revamped Grab app.
“By partnering with HappyFresh, Grab customers can enjoy grocery shopping from the comfort of their home. As fresh produce and frozen products are common items purchased, GrabExpress drivers and delivery partners can send the groceries to their doorsteps within an hour, or at a pre-arranged and convenient time,” the company said in the press release.
The customers have a wide variety of choosing from more than 100,000 grocery products from more than 50 large supermarket chains and speciality grocery chains.
The grocery products will be delivered within one hour at the doorstep of the customers. They can also reject items that are not satisfactory at the door.
There are already major players in the market including Amazon Prime, RedMart and NTUC FairPrice offering similar services.
GrabFresh will be available as a beta service in Jakarta from this month, and in Thailand and Malaysia by end of this year. Other countries will follow, Grab added.
In addition to this, Grab also announced the launch of GrabPlatform, as part of its open platform strategy to build Southeast Asia’s first everyday superapp. It will add more highly used everyday services to the Grab app, together with best-in-class partners, who can use GrabPlatform to integrate their services with Grab, the company said in the release.
GrabPlatform has a suite of application programming interface (APIs) to allow partners to access its technology in areas like logistics and payments.
“GrabPlatform amplifies economic value for all of Southeast Asia. Even more than what we could ever create by ourselves,” said Anthony Tan, Group CEO and Co-founder, Grab.
“With over 100 million mobile installs, a network of 7.1 million drivers, delivery partners, merchants and agents, and strong payments and back-end technology, we are better placed than anyone else in the region to help other start-ups and businesses grow and scale, as we have,” he added.