We remember talented celebrity Chef Sarab Kapoor, whose culinary show ‘Make It Snappy’ shared her effortless cooking style with netizens last year. This year, the immensely popular chef is back with season 4 of 'Make It Snappy', which promises to be a literal gastronomic journey as the Chef will travel to a new destination in every episode. The channel is calling season 4 as The International Season.
Sarab will demonstrate how to cook a mouth-watering native dish in just five minutes which, true to her signature style, will be healthy yet nutritious.
The previous seasons of the show have racked up millions of views over three highly successful years. Be it bachelors looking for simple recipes, mothers looking to serve something nutritious to their little ones and even new brides looking to spice up their cooking skills, the show counts food connoisseurs as its regular viewers.
People are now watching their favourite shows on their devices at their own ease. Also, with the attention spans getting shorter and shorter, they’re looking for content that would impart some useful knowledge to them. Sarab, who was felicitated for designing the ASEAN India Pravasi Bharatiya Divas Gala Dinner, is set to share her expertise with thousands of viewers.
“Binge is not just a phenomenon. It is a change in the consumer behaviour, triggered by high internet penetration rate and availability of content through various channels. We forecasted this change early on which explains the industry first move of launching short format TV shows focus on cooking, wellness and many more,” said Mansi Chopra, Marketing Manager, Zee TV APAC.
Just like last year, the season 4 will have eminent personalities joining Chef Sarab in her kitchen. The Chef will share her wonderful recipes while introducing the audiences to guest chefs who will make their own signature dishes.
Watch ‘Make it Snappy’ on Zee TV, starting March 3 at 7:00 pm.