Flipkart Foundation has joined hands with CanKids KidsCan, a national NGO working in the area of childhood cancer care, to launch a special programme called ‘Nutrition for Hope: Empowering Children with Cancer through Nutritional Support’.
The initiative aims to provide important nutritional support to children who are currently undergoing cancer treatment. This programme will focus on five government hospitals across Kolkata and Delhi and is expected to benefit more than 750 children between the ages of 0 and 19.
The hospitals included in the project are SSKM Hospital, Medical College Kolkata, and Chittaranjan National Cancer Institute in Kolkata, along with the Institute Rotary Cancer Hospital at AIIMS and Safdarjung Hospital in Delhi.
The children receiving treatment at these hospitals will be given personalised ration kits and dietary counselling, based on assessments done by healthcare professionals.
The programme aims to strengthen medical treatment by making nutritional support an essential part of the recovery plan. The goal is to reduce medical complications, avoid re-admissions, and improve the overall recovery and quality of life of the young patients.
Speaking on the collaboration, Sarah Gideon, Vice President – Corporate Affairs, Flipkart, said, “At Flipkart Foundation, we recognize the unimaginable challenges faced by children battling cancer and the families who support them. Proper nutrition plays a vital role in helping these children endure treatment and regain strength. Through this partnership with CanKids KidsCan, we hope to ease a small part of that burden by ensuring they receive the nourishment and care they deserve. This is not just about food, it’s about dignity, healing, and standing by those who need it most.”
Vaibhav Dayal, Chief Executive Officer, CanKids KidsCan, added, “We are pleased to have partnered with the Flipkart Foundation to provide nutritional support to children with cancer. This collaboration is a significant step in our shared commitment to making a positive impact on these children’s lives. We look forward to a fruitful partnership with Flipkart Foundation, and we are excited about the potential of what we can accomplish together.”
To measure the impact of the programme, the children’s health progress will be tracked using biometric indicators such as weight and BMI. In addition, families will receive guidance and counselling to help them continue proper nutritional practices at home.
