In an industry-first collaboration, the Institute of Systems Science at the National University of Singapore (NUS-ISS), Singapore Media Academy (SMA), and Institute of Advertising Singapore (IAS) have jointly designed a programme to address the digital skills gaps in the local workforce.
The parties have signed a Memorandum of Understanding (MOU) to announce the joint effort to develop the Professional Certificate in Digital Marketing and Content Creation. The Professional Certificate is supported and funded by SkillsFuture Singapore, NUS-ISS said in a press release.
This collaboration between an Institute of Higher Learning (IHL), a Continuing Education and Training (CET) Centre for Media, and an industry association is the first of its kind in Singapore.
The programme targets organisations, business owners and individuals who are interested to learn and apply digital marketing skills in their organisations. Participants will learn the latest industry trends and techniques in digital marketing. They will also be required to apply the skills in practical, hands-on workshops. Topics that will be covered in the course include social media analytics, web analytics and search engine optimisation, marketing channels, e-commerce marketing and online content creation.
“Digital transformation is now an important priority for most organisations, and the key to achieving digital maturity lies in the digital intelligence of employees," said Mr Khoong Chan Meng, CEO of NUS-ISS. "We have a strong and rigorous curriculum in the digital space, and we are delighted to be able to offer our expertise to this new Professional Certificate programme.”
Ms Jamie Ang, Director of SMA, added, “For the past decade, SMA has been offering a wide range of industry practice and market-relevant skills through applied learning and hands-on training. Attendees who aspire a career in digital marketing and content creation get to be taught by industry professionals using facilities in Mediacorp’s broadcast centre in Mediapolis.”
Mr Ng Cher Pong, Chief Executive, SkillsFuture Singapore, said, "As our economy transforms, it is important to support our workforce and businesses to keep pace with the latest industry developments, in order to stay innovative and competitive. SkillsFuture Singapore will continue to work closely with the industry and training providers to create more opportunities efor Singaporeans to learn important skills to improve their employability in an increasingly digital world."