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Creative animation: Bringing real-time tech to the media and entertainment sector

Creative visualisation has evolved massively over the years —from 3D animation and imaging software that crafts the likes of Disney and Pixar characters, to virtual film and TV productions like 'Game of Thrones' and 'The Mandalorian'.

Real-time technologies continue to show great promise for the media and entertainment sector —eliminating the need for complex on-location shoots.
Real-time technologies continue to show great promise for the media and entertainment sector —eliminating the need for complex on-location shoots. Photo courtesy: Epic Games

The advancement of real-time technologies has been central to this shift. Real-time software enables creators to work creatively and collaboratively, without the need for lengthy rendering times and siloed workflows. When applied to the media and entertainment industry, this means that writers, production teams, artists, directors, and film crews are free to focus on creation and bring their ideas to life faster, more creatively and flexibly than before.

As it is, virtual production enabled the continuation of in-person shoots and productions in Hollywood and across the globe, combining remote set-ups with cutting-edge virtual worlds and effects. Now,  real-time technologies continue to show great promise for the media and entertainment sector —eliminating the need for complex on-location shoots, and lengthy, post-production processes.

Reimagining the future of media and entertainment

From indie filmmakers to major broadcast stations, and even event organisers, everyone can now leverage real-time technologies in virtual production and in-camera visual effects (ICVFX) to seamlessly create immersive, interactive locales—even imaginary ones—within the confines of a stage. But what exactly does this mean for the media and entertainment industry, and what opportunities does this present for Southeast Asia?

Technologists are now empowered to disrupt workflows with end-to-end production efficiencies, such as optimised assets, in-camera visual effects, real-time compositing and rendering, and virtual production toolsets. This impacts the entire creative process —from virtual location scouting, to designing action sequences, and even lighting and camera control.

Real-time visualisation enables speedier, more collaborative workflows across production pipelines, so professionals can make creative decisions on the fly, without being limited by the bounds of time, budget, resource, or even weather conditions.

V2 studio in Indonesia is leveraging real-time virtual production to trail blaze new paths in live broadcast productions, virtual events, music videos, and the like.
V2 studio in Indonesia is leveraging real-time virtual production to trail blaze new paths in live broadcast productions, virtual events, music videos, and the like. Photo courtesy: Epic Games

Southeast Asian creators are poised to capture these opportunities. In fact, regional studios such as AUX Media in Singapore, 3Particlein Malaysia and V2 Indonesia are already leveraging real-time virtual production to trail blaze new paths in live broadcast productions, virtual events, music videos, and the like.

The Unreal Engine—a powerful creative ally

The Unreal Engine by Epic Games is a complete suite of high-quality development tools for anyone looking to leverage real-time technology solutions, across mobile, PC, console, AR and VR platforms. From game design to immersive cinematic experiences, creators can now leverage Unreal technology for their photorealistic visualisation, interactive product design, film, virtual production, mixed reality TV broadcast, animated entertainment needs and, finally, as a powerful and seamless Game Engine.

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CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK, India and UAE. Connected to India covers developments around NRIs. Cover arts, political, sports, finance, entrepreneurship, business, movies, dramas, entertainment and other news for Indians living worldwide.

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