Content discovery platform Outbrain today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time.
Outbrain is set to launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, marrying real-time revenue value to the owned content a publisher circulates throughout the site.
“In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of every piece of content they produce and publish,” said Sigrid Kirk, Vice President APAC of Engage at Outbrain. “For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute and how to most effectively monetise that content.“
There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield’s traffic shaping and revenue reporting. Publishers report they have seen up to a 65% lift in incremental revenue.
Outbrain is currently in the process of rolling-out Automatic Yield across the Asia-Pacific with Singapore Press Holdings Limited (SPH), the first partner for trial of this technology in the region
“Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience.”
Outbrain's new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter, etc.), verticals, devices, users and much more.
Outbrain is based out of New York and was founded in 2006, and has expanded across the globe since then. A demo of the Automatic Yield content tracker software is shown below.