“In the first five months of 2018, ComfortDelGro Taxi has witnessed an uptick in bookings made through its call centre and phone app – surpassing the numbers achieved in the same period last year,” announced the company today in a press release.
The increase in number of bookings was due to Uber’s exit from market and company marketing strategies including promo codes for passengers.
Informing about the booking details of May, ComfortDelGro said, “In May 2018, bookings grew by close to nine per cent year-on-year. This is the biggest year-on-year jump since September 2014.”
The company’s promo codes have been quite a hit among the Singaporean people. One of the promo codes, which offered passengers SGD3 off their flat fares when they book via the ComfortDelGro App during off peak hours, were the most popular.
Similarly, SGD8 discount promotion, which was usable on rides originating from the city and taken between 1am and 5am, was equally well-received. In all, about 57,000 promo codes were redeemed.
Ang Wei Neng, ComfortDelGro Taxi CEO, said, “We have been rolling out very targeted booking promotions and this, we believe, has helped to boost the demand. At the same time, we are also giving our cabbies weekly incentives to reward them for actively taking booking jobs so that passengers can get their taxis even faster.”
ComfortDelGro announced last month that it has placed an order for 200 new cabs, the first in close to one-and-a-half years, giving it a market share of about 60 per cent.
ComfortDelGro is one of the world’s largest land transport companies with a total fleet size of about 41,500 buses, taxis and rental vehicles. Headquartered in Singapore, the Group also has operations in China, the United Kingdom, Ireland, Australia, Vietnam and Malaysia. In Singapore, ComfortDelGro operates about 13,000 taxis.