Barack Obama is more likely to greet me back than Hillary Clinton - Prantik Mazumdar

Honchos of Singapore's hyper-competitive agency world juggle more balls than ever today. Forever staying in a test match temperament while scoring like in 20-20 games. Prantik Mazumdar Managing Partner of Happy Marketer, a cricket buff himself, is an all rounder when it comes to the digital agency playing field. 

In view of a certain Donald Trump becoming the most powerful man on the planet using social media and messaging, we quizzed Prantik, on our @Work section, about the increasingly important role social and digital marketing play in the world of business and the society at large. Here is the interview in five parts.

Part I - We are #HappyMarketer

Part II - We help brands connect "innovatively" with their customers

Part III - Barack Obama is more likely to greet me back than Hillary Clinton

Part IV - Display continues to attract most of digital spends in Singapore

Part V - What is programmatic?


Himanshu Verma
Himanshu Verma – Founder & CEO

Founder & CEO of Connected to India. Experience and understanding of working in print, electronic, on-mobile and online media. Led branding, marketing and communications teams at ESPN STAR Sports and PricewaterhouseCoopers. Found and divested digital marketing and communications consultancy, Like Minds Consulting to Fifth Ring of UK. Served as their MD for APAC.


Which team do you think will win IPL 2023?

  • Chennai Super Kings
  • Royal Challengers Bangalore
  • Mumbai Indians
  • Gujarat Titans
  • Kolkata Knight Riders
  • Delhi Capitals
  • Sunrisers Hyderabad
  • Lucknow Super Giants
  • Royal Challengers Bangalore
  • Punjab Kings
Write your story

Contribute an Article

Learn more