Barack Obama is more likely to greet me back than Hillary Clinton - Prantik Mazumdar

Honchos of Singapore's hyper-competitive agency world juggle more balls than ever today. Forever staying in a test match temperament while scoring like in 20-20 games. Prantik Mazumdar Managing Partner of Happy Marketer, a cricket buff himself, is an all rounder when it comes to the digital agency playing field. 

In view of a certain Donald Trump becoming the most powerful man on the planet using social media and messaging, we quizzed Prantik, on our @Work section, about the increasingly important role social and digital marketing play in the world of business and the society at large. Here is the interview in five parts.

Part I - We are #HappyMarketer

Part II - We help brands connect "innovatively" with their customers

Part III - Barack Obama is more likely to greet me back than Hillary Clinton

Part IV - Display continues to attract most of digital spends in Singapore

Part V - What is programmatic?