Honchos of Singapore's hyper-competitive agency world juggle more balls than ever today. Forever staying in a test match temperament while scoring like in 20-20 games. Prantik Mazumdar Managing Partner of Happy Marketer, a cricket buff himself, is an all rounder when it comes to the digital agency playing field.
In view of a certain Donald Trump becoming the most powerful man on the planet using social media and messaging, we quizzed Prantik, on our @Work section, about the increasingly important role social and digital marketing play in the world of business and the society at large. Here is the interview in five parts.
Part I - We are #HappyMarketer
Part II - We help brands connect "innovatively" with their customers
Part III - Barack Obama is more likely to greet me back than Hillary Clinton
Part IV - Display continues to attract most of digital spends in Singapore
Part V - What is programmatic?