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Apple launches red iPhone 7 and 7Plus for AIDS fundraising campaign

Apple has launched a red version of iPhone 7 and 7 Plus. The new Product (RED) iPhone features a red aluminum finish, and is part of Apple's partnership with (RED).

Photo courtesy: Apple
Photo courtesy: Apple

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED special edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.

Photo courtesy: Apple
Photo courtesy: Apple

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

The partnership with (RED) involved highlighting the AIDS fundraising campaign with red-themed designs for products and apps. Apple has also recently turned its App Store and associated top apps the colour red for the world AIDS day (December 1).

The red iPhone options will be available on Friday March 24, in 128GB and 256GB models starting at US$749. 

Kareyst Lin
Kareyst Lin – Senior Correspondent

Kareyst has experience in writing about B2B technology for Computerworld Singapore, MIS Asia and CIO Asia; and on government technology for GCIO Asia. Her pet areas are artificial intelligence, Internet of Things and smart cities - these are fueled by her obsession with sci-fi movies and philosophy of mind. An active Yoga practitioner and cat lover, with a background in Indian philosophy, subaltern and diaspora studies.