Rolls-Royce Dawn Black Badge unveiled at Goodwood Festival of Speed

The Rolls-Royce Dawn Black Badge was unveiled in the spectacular setting of the Rolls-Royce display area on the Laundry Green at Goodwood Festival of Speed last weekend. 

Flanked by its siblings Wraith Black Badge and Ghost Black Badge, the elegant car drew huge crowds throughout the weekend, Rolls-Royce said in a press release. 

The car shown was presented in the deepest intense shade of black to ever grace a production car surface.

Rolls-Royce Dawn Black Badge. Photo courtesy: Rolls-Royce
Rolls-Royce Dawn Black Badge. Photo courtesy: Rolls-Royce

The coachbuilt Rolls-Royce ‘Sweptail’ also graced the Festival of Speed in the ‘First Glance’ category, drawing huge crowds whether at rest in the paddock or wafting up the Hillclimb.

Inspired by the beautiful coach-built Rolls-Royces of the 1920s and 1930s, the patron’s desire was for a coach-built two seater coupé featuring a large panoramic glass roof.

Rolls-Royce Wraith Black Badge. Photo courtesy: Rolls-Royce
Rolls-Royce Wraith Black Badge. Photo courtesy: Rolls-Royce

Other highlights include Wraith Black Badge, the most powerful and dynamic Rolls-Royce in history, which effortlessly ascended the Hillclimb during the Supercar Shootout. 

It peaked at 126mph during the 1.16-mile course and recorded a speed of 102mph as the car crossed the finish line. This was proof that it is not necessary to sacrifice luxury for speed.

Rolls-Royce Black Badge Display at Goodwood Festival of Speed 2017. Photo courtesy: Rolls-Royce
Rolls-Royce Black Badge Display at Goodwood Festival of Speed 2017. Photo courtesy: Rolls-Royce

Celebrity artist Bradley Theodore created unique artwork throughout the event at the RollsRoyce Black Badge display area on the Laundry Green.

Renowned for his instantly recognisable ‘Dia de los Muertos’ style, Theodore is dedicated to making his art accessible for all to see around the world. He had produced murals on the streets of Hong Kong, London, Los Angeles, Oslo and Paris.

At the festival, Theodore created artwork inspired by iconic Rolls-Royce images, including the Spirit of Ecstasy, Double R badge and radiator grille, and also the magnificent RollsRoyce ‘Sweptail’.

Author
Kareyst Lin
Kareyst Lin – Senior Writer

Kareyst has experience in writing about B2B technology for Computerworld Singapore, MIS Asia and CIO Asia; and on government technology for GCIO Asia. Her pet areas are artificial intelligence, Internet of Things and smart cities - these are fueled by her obsession with sci-fi movies and philosophy of mind. 

Sometimes she writes with light. 

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